"Your Next Collab Starts Here!"
Get jerky, get creative, and join the Big Chief fam.

AMBASSADORS

"Your Next Collab Starts Here!"
Get jerky, get creative, and join the Big Chief fam.

Your Adventure + Big Chief = Brand Ambassador Magic

We’re on the hunt for bold, creative voices to join the Big Chief Brand Ambassador team.
Formerly known as the Creative Team, this crew lives and breathes adventure. Whether you shoot, film, create, or just know how to tell a great story – we want you!

No fancy titles needed, just passion, creativity, and a love for Big Chief.

As a Brand Ambassador, you’ll get:

  • A full lineup of delicious Big Chief meat snacks.
  • Exclusive gear to rock wherever you go.
  • Your creativity, front and center on our channels.

Think you’ve got what it takes?

If your creative style aligns with the Big Chief spirit—bold, adventurous, and authentically Canadian—apply now to join our Brand Ambassador team!

Meet Our Ambassadors

Hi, I’m Abby! I am so lucky to get to blend my love of storytelling with my busy family
life. I’m married to my best friend, mom to two wild and wonderful boys, and “billet mom”
to a couple of hockey players each season. Life in our house is full of laughter, snacks,
and a whole lot of chaos – in the best way. I bring that same energy into the content I
create: fun, real, and made to bring people together.

Follow along on Instagram: @lovetheburns

Abby Burns
Abby Burns

Hey! I’m Brandon Johnson, a 24-year-old mountain biker originally from Calgary, Alberta, now living in Cumberland, BC. I race downhill and enduro across British Columbia and North America.

When I’m not on the bike, you’ll find me hiking, snowboarding, snowmobiling, or chilling at the lake. I love being part of the Big Chief Creative Team—bringing delicious jerky on all my adventures and sharing the experience with other jerky lovers and outdoor enthusiasts is a blast!

Follow the journey on Instagram: @bmorrisjohnson

Brandon Johnson

Hi there! I’m Lexi—a stay-at-home, adventure-loving mama to two little ones. From lunch kits to road trips, Big Chief Jerky is a staple in our household. I’m super excited to be part of the Creative Team and to take you along on our family’s journey.

Follow our everyday adventures on Instagram: @lexxii86

Lexi Fulop

Allison Caouette is a professional development coordinator supporting early childhood educators across Alberta—and the creative mind behind TrailingTots. Now calling Antler Lake home, Allison lives on an acreage where slow mornings, muddy boots, and patio hangs are part of everyday life.

Blending her background in early childhood education with real-life motherhood, Allison shares content that celebrates outdoor play, connection, and the beauty of raising kids close to nature. Whether it’s gathering around the patio, exploring the woods with her kids, or creating cozy moments at home, Allison brings a grounded, relatable voice to family living and content creation.

TrailingTots
Allison Caouette

What is the Big Chief Ambassadors Program?

Our Ambassadors are more than fans — they’re storytellers, brand builders, and everyday legends who fuel their adventures with Big Chief snacks.
As an ambassador, you’ll be part of an elite crew spreading the word through content, community, and creativity.

How It Works

apply online
apply online
get approved
get approved
receive package
share & earn
Want to become a Big Chief Ambassador?
Who can become a brand ambassador?

Individuals who are active on social media, ready to showcase our brand on their online platforms, and willing to engage with content monthly.

Do I need to be located in Canada?

Yes. Currently, we only support ambassadors based in Canada.

Is there an age requirement?

Yes, you must be 18 years or older.

Can organizations or only individuals apply?

Only individuals can apply.

What does a brand ambassador do?

We collaborate with your lifestyle and ask you to showcase our products naturally on your platforms, demonstrating how and where our products can be enjoyed.

Do I need to post on social media?

Yes, social media activity is required.

What are the content expectations?
  • 3–5 pictures per month
  • 1–2 reels (around 30 seconds) per month
  • Monthly content updates and collaboration posts
  • Ability to creatively stage and showcase our products
What kind of rewards or benefits do ambassadors receive?

Early access to all Big Chief swag, new products, and other exclusive perks, you become the face of the brand.

Do I receive free products?

Yes, product support is part of your ambassador perks.

Can I participate in events or exclusive experiences?

Yes, if Big Chief has tickets or events in your city, you will be contacted first.

How do I apply to become a brand ambassador?

Fill out the form on our website.

Is there an application deadline?

No, applications are accepted year-round, but all contracts are annual.

How long does it take to hear back?

You can expect a response within 10 business days.

How long does the program last?

Ambassador contracts last one year, unless otherwise decided by either party.

Can I reapply after my term ends?

Yes, you can reapply for the program.

Can I partner with Big Chief and another meat snack company?

No, exclusivity is required.

Who can I contact for questions about the program?

Email us at Bigtaste@bigchief.ca.

Shots We Like

Photos from our Big Chief Ambassador members that we love!
Who can become a brand ambassador?

Individuals who are active on social media, ready to showcase our brand on their online platforms, and willing to engage with content monthly.

Do I need to be located in Canada?

Yes. Currently, we only support ambassadors based in Canada.

Is there an age requirement?

Yes, you must be 18 years or older.

Can organizations or only individuals apply?

Only individuals can apply.

What does a brand ambassador do?

We collaborate with your lifestyle and ask you to showcase our products naturally on your platforms, demonstrating how and where our products can be enjoyed.

Do I need to post on social media?

Yes, social media activity is required.

What are the content expectations?
  • 3–5 pictures per month
  • 1–2 reels (around 30 seconds) per month
  • Monthly content updates and collaboration posts
  • Ability to creatively stage and showcase our products
What kind of rewards or benefits do ambassadors receive?

Early access to all Big Chief swag, new products, and other exclusive perks, you become the face of the brand.

Do I receive free products?

Yes, product support is part of your ambassador perks.

Can I participate in events or exclusive experiences?

Yes, if Big Chief has tickets or events in your city, you will be contacted first.

How do I apply to become a brand ambassador?

Fill out the form on our website.

Is there an application deadline?

No, applications are accepted year-round, but all contracts are annual.

How long does it take to hear back?

You can expect a response within 10 business days.

How long does the program last?

Ambassador contracts last one year, unless otherwise decided by either party.

Can I reapply after my term ends?

Yes, you can reapply for the program.

Can I partner with Big Chief and another meat snack company?

No, exclusivity is required.

Who can I contact for questions about the program?

Email us at Bigtaste@bigchief.ca.

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